"If you ask people in Vietnam, 'What is American food?' they'll say, 'McDonald's.' Fast food is physically destructive. When McDonald's denounced pink slime in burger meat, it wasn't because they're nice guys. They did research, and found the massive cost savings is not enough to offset a serious backlash down the road. This was an Internet-led movement that changed the actions of one of the largest corporations in America." -- Anthony Bourdain, in the May 31 Rolling Stone